Joelle Purifoy | Correspondent

Brooklyn-based songstress and DJ Solange Knowles will star in Madewell’s fall 2012 campaign, “Mix Well. Madewell.” Already the face of Carol’s Daughter and Rimmel London, this is Knowles’ first major clothing campaign with the contemporary store. Knowles served as “brand ambassador” for Armani jeans in 2008 and appeared with Anna Lynne McCord, Sophia Bush, Joel Madden, Brody Jenner, Cody Linley, and Bow Wow in ads for OP, a junior’s line sold at Wal-Mart.

Madewell, J.Crew’s sister store, has 41 locations across the country selling hipster-chic clothes at moderate prices and with high quality standards. The store’s “Mix Well. Madewell” campaign encourages customers to pair unexpected clothing to achieve a fresh, cool look.

On the store’s website (www.madewell.com), you can click on the “How to Mix Well” link to learn tips from a stylist on how to mix different colored and sized stripes, how to dress down a pencil skirt, and more. On why it decided on Knowles as the face of their fall campaign, Madewell said, “Solange’s great style mix-matched perfectly with Madewell’s aesthetic.”

A style icon in her own right, Knowles has brought quite a bit of attention to the brand. She’s taking more steps out from under her superstar sister Beyonce’s shadow and making her name known to all.